What We DoStrategic Communications Planning
Most organizations understand in general the importance of effective communications to furthering their missions and achieving corporate goals. The challenge is to make the general specific. Before engaging in a specific set of tasks, be that training, media work or publications, CC Twenty-One will take your organization through a strategic communications planning process that will:
- define communications objectives;
- articulate and refine key corporate messages;
- identify target audiences;
- select effective communications modalities (brochures, press conferences, media tours, reports, etc.);
- create a longterm activity calendar; and
- incorporate periodic strategic reassessments.
Media and Communications Training
Believing in the maxim that it is better to teach fishing and feed one for life than to buy a fish and feed one for a day, CC Twenty-One offers a series of workshops in communications and media relations. These workshops vary in length from half-a-day to two days and cover such topics as:
- message development;
- pitching the media;
- headline and press release writing;
- press conferences;
- interview techniques;
- editorials and editorial boards; and
- brochures, newsletters and other publications.
Media Relations
For many organizations, the end-all and be-all of any communications effort is to get their name in print or on television or radio. While in some instances this may not be the most effective way of reaching your target audience, there is no question that newspapers and television and radio news broadcasts do provide significant and meaningful exposure. Towards that end, CC Twenty-One offers a full plate of media relations services, including:
- media outreach and stewardship;
- press release writing and placement;
- letters to the editor and op-ed writing and placement;
- editorial board meetings and editorial solicitations
- press conference planning and implementation; and
- press tour planning and implementation.
Publications and Websites
In addition to media work, another effective communications tool is the well-written and professionally produced publication and website. Whether a simple brochure, newsletter or website or more elaborate annual or anniversary reports or even an advertising campaign, publications and websites allow an organization to present its message and story unmediated by reporters or other third parties. CC Twenty-One will help your organization with all of its marketing and publications needs, including:
- selecting the appropriate publication or set of publications;
- writing copy for publications and websites;
- working with graphics and website designers and managing the design process;
- working with print shops and website hosts and managing production; and
- managing media buys and advertisement placement.
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